Locations
Fieldfisher has advised the founders of Joblogic, Jim Whatmore and Yacoob Moolla, along with the wider share-owning management team, on a landmark secondary private equity transaction involving Vista Equity Partners.
This strategic investment includes over £100 million in new primary capital and marks a significant milestone in Joblogic’s growth journey. Vista’s backing will accelerate the company’s AI-first roadmap, designed to deliver intelligent, trade-specific automation across every stage of the job lifecycle. The deal reflects Joblogic’s evolution from early-stage growth to Unicorn status.
Joblogic, a UK-based Field Service Management software provider, is trusted by over 100,000 users across industries including HVAC, plumbing, electrical maintenance, facilities management, and other skilled trades. Its cloud-based platform simplifies workflows, automates processes, and streamlines operations - from CRM and scheduling to compliance, asset management, invoicing, and reporting. Headquartered in central Birmingham, the business has operations in Pakistan and Vietnam. The software has delivered measurable results for customers, such as Parr FM and Lorne Stewart Facilities Services, helping them scale operations and improve efficiency.
Fieldfisher’s involvement ensured a smooth and efficient transaction, with the team providing specialist support across multiple areas. The firm previously acted on the primary investment when Axiom Equity first backed Joblogic and also advised on the company’s acquisition of Protean Software in 2023.
The Fieldfisher team was led by Andrew Lawton Smith (Partner), supported by Tom Rush (Partner), Alex Morris (Senior Associate), Felicity Hart (Associate), and Rhiya Vaidya (Solicitor).
Andrew Lawton Smith commented: “It’s been a privilege to support Jim, Yac and the team through this next chapter of Joblogic’s journey. The business has grown impressively over the past few years, and Vista’s investment is a strong endorsement of their vision and the platform they’ve built. We’re proud to have played a role in helping them secure the backing needed to accelerate their AI-led strategy and continue delivering innovation to the field service sector.”
This transaction reinforces Fieldfisher’s strong track record in supporting high-growth tech businesses and entrepreneurs and highlights the firm’s continued focus on helping clients scale from early stages to global success.
