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European law firm Fieldfisher has advised Yumpingo, a restaurant feedback and customer experience management platform, on its sale to Black Box Intelligence, who are backed by US-based private equity fund Diversis Capital.
Yumpingo provides a customer experience management service aimed at continuous improvement in the hospitality sector. Yumpingo's clientele includes the likes of Nando's, Caffè Nero and more. With the Yumpingo team staying onboard, the sale to Black Box Intelligence neatly ties analytics and benchmarking together for an innovative combination.
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Subscribe nowCommenting on the transaction, Senior Associate Jaspaul Dhesi in the corporate team said:
"We are delighted to have worked with the team at Yumpingo on its acquisition by Diversis. We look forward to seeing how Yumpingo integrates within the Diversis structure as it looks to continue empowering a vast variety of businesses in the hospitality industry across the globe."
This was a unique and challenging deal, with Yumpingo's varied shareholding structure and corporate instruments in place. Fieldfisher's assistance in Yumpingo's sale highlights our firm's continued expertise in the food, beverage and hospitality space which we continue to see as being an area of expansion and consolidation.
The team was led by corporate partner David Wilkinson and assisted by senior associate Jaspaul Dhesi and trainee solicitor Ali Zaghloul and director John Tolman in the tax team. Yumpingo was also supported in the transaction by Becky Gordon and Conor Sheahan from CKS Finance.
This deal follows a number of recent projects for the M&A team, including advising Yodel on its investment and legal strategy, advising listed Swedish business Vestum on its UK acquisition, advising Astral Tech on a strategic deal to transform energy data services and advising a leading Kazakhstan telecoms company on landmark transaction.