Metaverses and Extended Reality | Fieldfisher
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Metaverses and Extended Reality

While augmented and virtual reality have been around for many years across several sectors, extended reality has re-emerged into public consciousness—particularly with the recent focus on the metaverse which allows users to immerse themselves in virtual, integrated 3D worlds. Early beneficiaries are likely to include consumer marketing and gaming businesses who are able to deploy the technology to enable deeper user experiences and new forms of audience engagement.

Extended reality also has many use cases outside the consumer space, with applications of AR/VR, haptics, and smart surfaces being deployed in industries such as aviation, construction, defence and security, medicine, and agriculture.

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Experts in Metaverses and Extended Reality

We've been helping businesses to develop, exploit, or implement metaverse and extended reality technologies. The issues raised by extended reality are cross-cutting: from data and privacy, IP and commercial contracts, to telecoms, advertising laws, and occupier's liability—to name but a few.

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Some relevant examples include advising:

·       a global technology business on the launch of an augmented reality app to provide remote engineering support including advice on the application of telecoms laws across multiple markets.

·       a leading medical technology business on the development and implementation of a virtual reality training tool for surgeons, doctors and nurses.

·       a global consumer business on the legal and regulatory issues relating to its virtual reality headsets and augmented reality glasses.

·       an innovative music business on its virtual reality service allowing fans to be at the gig, on stage or in the audience.

·       a leading entertainment media business on the consumer terms for its augmented reality apps.

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