Advertising and Consumer Protection
Developing, building and protecting the value of a brand is integral to a business' success. Advertising and marketing, is crucial to doing this effectively. Globalisation, changing consumer habits, new technologies and the laws that regulate them, have altered the face of advertising and how companies reach and interact with their target audiences. To navigate this next chapter, an in-depth, commercially-focused knowledge of the law is vital.
Why choose our Advertising and Consumer Protection lawyers?
Our dedicated advertising, marketing and consumer protection team is recognised in the field and our lawyers have in-depth commercial knowledge and practical experience with leading global brands across a broad range of industry sectors, including retail, travel, media, utilities, food and beverage, sport, beauty, healthcare and life sciences and various other online service providers.
Whatever the advertising, marketing or consumer protection need, we help clients develop and promote their brand effectively across all forms of media. From established traditional media through to emerging media platforms – we've got it covered.
With our years of expertise and depth of understanding, we know the issues at stake and work hard to protect our client's interests.
Key Numbers
2
Ranked Lawyers in Chambers UK
13
Years ranked in Legal 500 and Chambers UK
44
Specialist advertising lawyers across 11 jurisdictions
Expertise:
- We can advise clients on regulatory compliance and commercial matters working with a network of lawyers to provide multi-jurisdictional advice.
- We're able to provide advertising copy pre-clearance service across non-broadcast media including online copy, social media calendars and influencer posts.
- The team can support clients with advertising disputes, including both customer and competitor complaints, including support throughout the Advertising Standards Authority's (ASA) complaints procedure successfully contesting ASA decisions.
- In collaboration with ISBA and specialist media consultants, we developed the new best practice template for media planning and buying agency services.
- We can work with clients to enable their brands to retain and work with brand ambassadors and influencers, drafting talent agreements.
- We're able to advise clients on how to structure and administer prize promotions legally and effectively outside the scope of gambling legislation.
- Our experts can help clients structure and market loyalty and reward programmes.
- The team can conduct digital platform audits to ensure that website and social media content claims and consumer-facing terms are compliant with advertising and consumer protection laws.
- We're able to draft sponsorship, merchandise, licensing and other advertising related agreements.
- We can provide bespoke training workshops and guidance documents to our clients' legal, marketing and commercial teams and in some cases to their media agency teams.
- Combined with our technology and privacy teams, we're able to advise a number of adtech platforms.
- Together with our privacy specialists, we also can advise on the use of data collected from marketing campaigns and in relation to targeting, retargeting and prospecting.
Notable Deals
Advising a French fashion house
Advising a French fashion house and luxury retail company on its global media buying arrangements.
Advising a leading medical device company
Advising a leading medical device company on all aspects of its European marketing communications to consumers and its network of qualified practitioners. This included copy clearance, sales promotions, prize promotions, social media activity, TV sponsorship arrangements and content, advertorials, endorsements and testimonials. We also advised on use of images, loyalty programme and various other marketing activities including advising on and drafting participant and release forms, and blogger contracts.
Advising an American multinational diversified hospitality company
Advising an American multinational diversified hospitality company that manages and franchises a broad portfolio of hotels, on a range of advertising and commercial arrangements in the EU.
Conducting website audits
Conducting website audits, advising on advertising copy and revising consumer facing terms for global drinks brand in relation to its corporate, e-commerce and brand websites.
Key contacts
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Partner, Co-head of Franchising and Commercial and Head of AdvertisingCommercial
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Director, Franchising, Advertising and CommercialFood and BeverageHotels and LeisureIP LicensingLife Sciences & Healthcare
Latest Advertising and Consumer Protection news and views
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Insight
UK seeks to end marketing of vapes to children
12/10/2023
Although heralded as a healthier alternative for those wishing to stop smoking, the vaping industry has actively targeted children through the use of marketing techniques and products that are specifically aimed at under 18s. Now the UK government has issued proposals to introduce new regulations to prevent the marketing of vaping products to those under the age of 18.
Insight
ASA's IPP Pilot Report: Strengthening Online Advertising Standards
11/10/2023
Insight
A lesson on why written agreements are always best - the Court of Appeal case of Zymurgorium Ltd v Hammonds of Knutsford PLC
20/04/2023
Insight
"This isn't good enough" – the ASA's focus on misleading claims that consumers can save money on their bills
03/02/2023
Insight
A tough pill to swallow - Enforcing the prohibition on advertising prescription only medicines
05/10/2022
As access to digital healthcare grows, consumers are benefiting from more choice, but they are also facing greater risks, particularly in respect of prescription only medicines (POMs). The UK regulator, the Advertising Standards Authority (ASA) is clamping down on rogue advertisers who are blurring the lines between consumer products and regulated medicines and promoting their products and services in breach of the ban on advertising POMs and POM treatments.
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