UK High Court finds “I” and “WATCH” in IWATCH descriptive

This article looks at the High Court decision in Apple Inc v Arcadia Trading Ltd [2017] EWHC 440 (Ch) in which it found that the trade mark IWATCH was descriptive of computer software. It first appeared on 1 August 2017 in the INTA Bulletin and was reprinted with permission from the International Trademark Association (INTA).