David Bond | Fieldfisher
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Professional background

Professional background

I am a commercial lawyer, with a strong focus on intellectual property, specialising in franchising law and advertising and marketing law.
 
I help clients develop their brand through compliant marketing communications and promotional activity, including strategic use of merchandising, sponsorship and brand extension arrangements. 
 
In collaboration with ISBA, I worked on the creation of the new ground breaking template media buying contract, providing a framework for greater transparency and accountability between advertisers and their agencies.
 
I also support many household names as they expand both domestically and overseas using franchising formats.  I have a particular focus on clients within the retail, food and beverage, hotels and leisure, media and education sectors.
 
I am a consultant editor on the editorial board of LexisNexis' PSL online publication and am ranked as a leading lawyer in Chambers and Who's Who Legal. Our team is top-ranked for franchising, advertising and marketing and commercial contracts by both Chambers and Legal 500.   

Awards & recognition

Awards & recognition

Chambers and Partners
He is extremely knowledgeable on client-media agency transactions. He is really adept at taking complex issues and drafting them into meaningful clauses
Legal 500
Provide[s] 'pragmatic' and 'commercial' advice
World Trademark Review
David Bond is the master of brand exploitation

Authored pieces

All Resources
A large brick building with a symmetrical design, featuring multiple windows and a central entrance, sits against a clear blue sky. The foreground includes a well-maintained green lawn and trees on either side.
Franchising & Licensing
Insight

Maximising Revenue for Independent Schools – Franchise Expansion

06.01.2025
UK independent schools face unprecedented financial pressures, exacerbated by the recent budget imposing higher taxes and operational costs.  Although many schools are seeking revenue through traditional means like renting facilities and attracting donations, franchising or licensing may offer an attractive source of much-needed additional revenue.  
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A close-up of tall bar stools and high tables in a modern indoor setting. The image is bathed in a purple and pink hue, creating a vibrant and stylish ambiance. The background is slightly blurred, emphasizing the seating area in the foreground.
Insight

How franchising can deliver growth for neighbourhood restaurants

23.02.2024
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A close-up of a colorful board game with blue and purple game pieces arranged on interconnected circles. One blue piece is lying on its side, indicating active gameplay. The background features a purple board with white circles connected by lines.
Insight

FranFlash: Quarterly round up of the FACts blog

08.11.2023
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Close-up of a person's hand with purple nail polish resting on the trackpad of an open laptop. The background is softly blurred with pink and blue tones. The person appears to be using the laptop, which is situated on a flat surface.
Insight

ECJ Ruling: Single Withdrawal Right in Subscription Contracts

30.10.2023
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Insight

UK seeks to end marketing of vapes to children

12.10.2023
Although heralded as a healthier alternative for those wishing to stop smoking, the vaping industry has actively targeted children through the use of marketing techniques and products that are specifically aimed at under 18s.  Now the UK government has issued proposals to introduce new regulations to prevent the marketing of vaping products to those under the age of 18.  
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Lawyers I've worked with
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What others say…

Chambers and Partners
He is extremely knowledgeable on client-media agency transactions. He is really adept at taking complex issues and drafting them into meaningful clauses
Legal 500
Provide[s] 'pragmatic' and 'commercial' advice
World Trademark Review
David Bond is the master of brand exploitation