Hastings Guise

I am head of the Intellectual Property group at Fieldfisher and specialise in trade mark and design law.

I co-ordinate multi-jurisdictional trade mark clearance and protection projects in order to support businesses undertaking global brand launches or rebrands. I also act in trade mark and passing off disputes, often leading global co-existence negotiations. Where formal proceedings are necessary, I regularly appear as an advocate before the UK Intellectual Property Office and also represent parties before the European Union Intellectual Property Office.

I've worked with multinational brand owners in a wide range of fields including technology, life sciences, consumer goods and the services sectors. 

I am qualified as a solicitor both in England & Wales and in the Republic of Ireland, as well as being a Chartered Trade Mark Attorney.

I am a member of the International Trademark Association, where I sit on the Emerging Issues Committee, and the Chartered Institute of Trade Mark Attorneys.

Representative Matters

• Representing a well-known consumer electronics business in settlement negotiations that successfully avoided high-risk, high-exposure trade mark infringement litigation

• Advising a global professional services business on a proposed rebranding, including co-ordinating clearance and risk advice for multiple potential names in over seventy jurisdictions

• Acting for one of the world's most exclusive automobile brands in relation to global trade mark portfolio management and global dispute strategy

• Representing a leading global footwear business in proceedings the Court of Justice of the European Union connected to the validity of Registered Community Designs

• Acting in a successful application to register the house mark of a leading consumer health business on the basis of EU-wide acquired distinctiveness

• Representing a global children's entertainment franchise in proceedings before the General Court to block registration of a cartoon character that imitated our client's iconic protagonist