Alexander Rowan | Fieldfisher
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Professional background

Professional background

I advise clients on a range of intellectual property protection and enforcement matters, including trade mark portfolio management, registry issues, trade mark clearance, passing off, copyright, designs, domain names, contentious third-party disputes, and settlement negotiations.

I advise across multiple industry sectors, in particular the professional services sector (financial, consultancy, advertising, etc.) but also have experience in the fashion, pharmaceutical and medical device sectors.

I have contributed to a number of articles for SnIPpets, Fieldfisher's Intellectual Property Law blog, and am a member of IPSoc, the society for junior IP practitioners.

In my spare time I enjoy reading, watching films, cooking, and travelling.

Authored pieces

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A brightly lit, modern urban plaza at night with buildings on both sides. In the center, there is a large blank digital billboard. People are walking around, and a few trees and outdoor seating areas are visible. The ground is wet, reflecting the lights.
IP
Insight

Now the shoe is on the other foot – Dream Pairs ultimately prevails in trade mark battle with Umbro

25.06.2025
In a judgment handed down on 24 June 2025 (Iconix Luxembourg Holdings SARL (Respondent) v Dream Pairs Europe Inc and another (Appellants) [2025] UKSC 25), the Supreme Court allowed an appeal by the appellants against a finding that they had infringed the iconic double diamond logo of the Umbro sportswear brand owned by the respondent.
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An illustration of a giant light bulb symbolizing a creative idea. The background is filled with various doodles related to business concepts, such as graphs, gears, icons, arrows, and words like "plan," "search," and "work" scattered around the light bulb.
IP
Insight

Morley's take away victory in copycat appeal

27.03.2025
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A brightly lit, modern urban plaza at night with buildings on both sides. In the center, there is a large blank digital billboard. People are walking around, and a few trees and outdoor seating areas are visible. The ground is wet, reflecting the lights.
IP
Insight

Morley's v Metro's – success tastes better for the fast-food franchise

09.09.2024
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An illustration of a giant light bulb symbolizing a creative idea. The background is filled with various doodles related to business concepts, such as graphs, gears, icons, arrows, and words like "plan," "search," and "work" scattered around the light bulb.
Insight

Thatchers v Aldi – as no confusion found between cloudy ciders, are courts souring on established brands?

29.01.2024
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