Amy Reynolds | Fieldfisher
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Professional background

Professional background

I specialise in trade mark and brand protection law and have over 17 years of multi-national experience in this field. 

I advise a wide range of local and international clients in relation to all aspects of brand protection including portfolio management, trade mark clearance searches, registrability issues, prosecution of trade mark applications, assignments, co-existence negotiations, oppositions and revocation, and invalidity actions.

My clients are household names across a range of industries including aviation, finance, energy and resources, fashion, media and entertainment, and manufacturers of consumer products. 

I have worked to successfully resolve many multi-jurisdictional trade mark disputes. By adopting a commercial approach, I have been able to effectively resolve these disagreements to the satisfaction of my clients, achieving resolutions which are both legally sound and commercially viable.

I have international experience and regularly handle trade mark matters before the UK, EUTM, Irish, Australian and New Zealand Trade Mark Registries. I am an expert on trade mark law and practice in these territories.

My career highlights include managing the global trade mark portfolios of a number of well-known fashion brands, advising on the trade mark aspects of global re-brands for three international airlines and securing the registration of a 3-D trade mark for a major toy manufacturer.

In addition to contributing to the Fieldfisher SnIPpets Blog, my articles and essays have appeared in a number of professional publications, including Intellectual Property Forum, Intellectual Property Law Bulletin and Managing IP.

Awards & recognition

Awards & recognition

Managing Intellectual Property's
IP Stars Directory from 2016
Rising Star

Authored pieces

All Resources
A visually striking image featuring two clusters of interconnected, glowing threads in blue and pink against a dark purple background. The threads form intricate, dynamic patterns, creating a sense of movement and energy, resembling neural networks or abstract art.
IP
Insight

Stop press – new bad faith trade mark examination practice at UKIPO

30.06.2025
On 27 June 2025, the UK Intellectual Property Office (UKIPO) published a Practice Amendment Notice (PAN 1/25) and accompanying Guidance Note for trade mark applicants following last year's Supreme Court decision in SkyKick UK Ltd v Sky Ltd.
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A profile of a woman's face is shown with a digital globe and interconnected data lines overlaying her silhouette. The left side is filled with blue tones and technological elements, while the right side is bathed in a pinkish light, signifying a fusion of human and tech.
Insight

Celebrating Women and IP: World IP Day 2023

26.04.2023
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A visually striking image featuring two clusters of interconnected, glowing threads in blue and pink against a dark purple background. The threads form intricate, dynamic patterns, creating a sense of movement and energy, resembling neural networks or abstract art.
Insight

Not so "F**KING AWESOME" as EU General Court holds that prospective word mark is descriptive and not distinctive

18.04.2023
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A vibrant abstract digital artwork featuring flowing, wave-like patterns in gradients of purple, pink, orange, and blue against a light blue background. The smooth, curvilinear forms create a sense of motion and fluidity.
Insight

The last laugh for Banksy?

29.11.2022
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Insight

Fashion wars: Zara unsuccessfully seeks re-brand from Darlington's House of Zana

22.08.2022
Well-known Spanish fashion retailer Zara unsuccessfully took action against an independent boutique based in Darlington, in the north east of England, before the UK Intellectual Property Office (UKIPO).
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What others say…

Managing Intellectual Property's
Rising Star