Trade Marks and Brands

In the early stage of a brand's lifecycle our work focuses on clearance, often regional clearance across the European Union or globally, then on planning cost-effective trade mark portfolios, and rolling out filing programmes so that the key brand identifiers can be secured across the most important markets as the brand launches.

Why choose our Trade Marks and Brands Lawyers?

We understand that protecting brand value is a key priority, so we vigorously defend brands on behalf of our clients. Once established, a brand should be enforced coherently and effectively to maintain its value.

With our experience co-ordinating litigation and opposition strategies around the world, we have the expertise to help design and manage an effective global or regional strategy. While on the ground, our specialists are experts at handling enforcement matters with minimum fuss, aiming for predictable outcomes and avoiding exposure to additional risk.

We know that the task of managing protection and enforcement for a valuable, globe-spanning brand can be hugely complex and time-consuming for businesses - our goal is to reduce that burden and protect our clients' assets.