Claire Keepax | Fieldfisher
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Professional background

Professional background

I am a Senior Associate (Chartered Trade Mark Attorney), with over 20 years' experience working in the field of trade marks and brand protection.

I have particular expertise in formulating worldwide trade mark filing strategies, undertaking clearance searches, trade mark filing and prosecution work before the UK Intellectual Property Office and the European Union Intellectual Property Office, as well as managing trade mark portfolios internationally.

I deal with contentious matters such as opposition and invalidation actions before the trade marks registries and negotiate settlements in trade mark disputes.

I work across multiple industry sectors and have strong experience in the retail, restaurant and leisure industries.

I am a regular contributor to the firms "SnIPpets" intellectual property blog and have written articles in publications such as World Trademark Review.

I am a member of The Chartered Institute of Trade Mark Attorneys.

I enjoy spending my spare time with my husband and two children. I am passionate about music, being a regular festival- and gig-goer and, in recent years, I have enjoyed taking up new interests, Pilates and indoor climbing.

Authored pieces

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A brightly lit, modern urban plaza at night with buildings on both sides. In the center, there is a large blank digital billboard. People are walking around, and a few trees and outdoor seating areas are visible. The ground is wet, reflecting the lights.
IP
Insight

A sour taste for Aldi in cloudy lemon cider packaging spat with Thatchers

06.02.2025
In an about turn from the IPEC decision, which we blogged about here, the Court of Appeal, (Thatchers Cider Co Ltd v Aldi Stores Ltd [2025] EWCA Civ 5), has found in favour of Thatchers, holding that Aldi's lookalike cloudy lemon cider packaging does infringe Thatchers' trade mark for the get-up of its own cloudy lemon cider.
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A person wearing a headset sits at a computer, engaged in a video game. The room is dimly lit with a blue hue. Multiple monitors display gameplay, featuring vibrant graphics. The person uses a keyboard and mouse, focused on the screen.
IP
Insight

Grand Board no fools in COVIDIOT trade mark case

02.07.2024
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An illustration of a giant light bulb symbolizing a creative idea. The background is filled with various doodles related to business concepts, such as graphs, gears, icons, arrows, and words like "plan," "search," and "work" scattered around the light bulb.
Insight

Fresh hope for Tesco in trade mark infringement clash with Lidl

22.11.2022
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A visually striking image featuring two clusters of interconnected, glowing threads in blue and pink against a dark purple background. The threads form intricate, dynamic patterns, creating a sense of movement and energy, resembling neural networks or abstract art.
Insight

Time's up on TIK TOK trade mark registration by IT consultancy

27.06.2022
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Insight

Forthcoming deadline of 31 December 2021 to record licences and security interests against comparable UK applications and registrations

14.12.2021
It has been well documented that, following the end of the Brexit transition period on 31 December 2020, the UKIPO automatically created comparable UK trade marks and designs for all EU registered trade marks and registered designs that were registered before 1 January 2021.
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