Artificial Intelligence | Fieldfisher
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Our lawyers combine deep technical expertise, commercial insight, and legal acumen to help businesses navigate the complexities of AI regulation and innovation. We work with clients across industries to remove commercial, legal, and regulatory barriers ensuring that AI projects achieve their full potential while remaining compliant.

Experts in Artificial Intelligence

Whether you're driving AI innovation or integrating Generative AI into business operations, we can help you turn opportunity into reality without compromising on ethical principles or organisational risk. We can help you leverage tools and frameworks to identify and mitigate risk across key areas such as:

  • Regulatory compliance and AI ethics
  • Customer relations and strategic partnerships
  • Supply chain management and vendor contracting
  • Intellectual property and brand management
  • Dispute Resolution
  • Privacy and Data protection
  • Employment and the workplace
  • Inclusiveness, diversity, and culture
  • Venture and equity capital, mergers, and acquisitions

We can provide guidance on best practices in an AI governance context, help you to navigate complex legal landscapes, and support you to foster transparency and accountability within your AI initiatives. Taking a proactive approach not only safeguards against unforeseen challenges, but enhances your ability to foster trust and reliability in relation to AI technologies that you develop or deploy.

AI Innovation & Compliance
Adopting AI in the enterprise

When considering the deployment of AI within the enterprise, a major concern can be how to understand and manage risk across a dynamic and complex ecosystem. Our experience advising a wide range of clients across many sectors ideally places us to support you, from implementing approaches to AI risk management, to advising on how to protect your valuable intellectual capital and proprietary information, and building safeguards into vendor contracts.

Developing new AI products and services

When bringing AI-enabled solutions to the market, deploying legal expertise early in the process can help avoid costly missteps that take time and money to rectify later. We support clients in testing the business case for new AI products and services, navigating complex regulations, and building in privacy and compliance by design. We also assist in developing the customer experience and sales process, thereby smoothing the path to new revenues.

A one stop AI legal hub

As a full-service law firm, we work collaboratively to deliver holistic, cross-jurisdictional, multi-disciplinary advice covering the critical aspects of any AI project.  Whether your markets are in the UK, Europe, the US, or elsewhere around the world, we're well placed to help. We can provide you with a one-stop shop of specialist legal support wherever we're needed. 

From staying on top of AI compliance amidst shifting global regulations to delivering multi-jurisdictional governance frameworks, we have the geographical reach and domain-specific legal expertise to support organisations at every step of their AI journey.

We understand the importance of efficient and streamlined service delivery which is why we work hard to ensure our services are integrated and transparent, with a single point of access to experts that are familiar with your unique objectives, challenges, culture, and people.

Our AI law experts are regular speakers at conferences and other events, and have close links with regulators in the UK and Europe putting them at the very heart of the latest legal developments.

Our deals and highlights
Advising a well-known provider of financial market intelligence
Advising a well-known provider of financial market intelligence on its global AI governance project which involved the creation of a new data licensing model and customer terms, and an AI governance framework for the whole of the organisation to better understand and mitigate AI-related risks.
Acting for Getty
Acting for Getty, one of the world's leading owners of photographic content libraries, in its claims against Stability regarding the large-scale unauthorised use of Getty's content to train the Stable Diffusion generative AI model. The claim is one of the first claims in the High Court of England and Wales to consider the application of intellectual property rights in the context of generative AI models and is one of the most important pieces of IP litigation in the world having a far-reaching impact on AI development.
Supporting global enterprise
Supporting global enterprise clients to negotiate effectively securing appropriate contractual terms for the procurement of AI products and services from the likes of Microsoft and other major technology vendors. The concessions we've obtained on our clients' behalf have genuinely influenced overall AI market practice.
Providing specialist legal support to an international healthcare product manufacturer
Providing specialist legal support to an international healthcare product manufacturer on AI-as-a-Medical Device across its key jurisdictions, providing regulatory analysis and advice (including on the EU AI Act) and training to the in-house legal team on AI, together with guidance on the development of its AI governance programme.
Giving pragmatic advice to software developers
Giving pragmatic advice to software developers on the use of AI in application development and maintenance workflows, including on how valuable new innovations can be protected, and on de-risking the use of AI coding tools.
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